Marketing and Sales
Our competitive scanning ensures that our products are positioned effectively and target specific unmet market needs. Marketing plans are developed for each product featuring innovative communications techniques that create consumer pull-through.
Our national broker network specializes in placement and penetration. This network brings the experience to successfully drive product sales through Canada’s more than 8000 retail pharmacies.
Our brokers are:
- Experienced,
- Know the industry,
- Committed to sales, and
- Provide personalized and professional service.
This translates to a commitment to our customers. Taiga’s broker network will continuously exceed expectations and deliver outstanding results through:
- A field force with sales as its primary focus
- Knowledge of products, the marketplace and competitors
- Developed sales techniques
- Cross-Canada coverage
- Understanding of buyer behaviour in the pharmaceutical environment
Our products are manufactured to the highest standards in an ISO:9001 certified Canadian manufacturing plant, which produces high quality reliable products. Products are manufactured under Good Manufacturing Practices (GMPs) and a comprehensive Quality Assurance program is in place.
Our distribution system is efficient, effective and reliable offering:
- An established GMP compliant distribution warehouse
- Sales tracking and reporting
- EDI
- Lean and efficient fulfillment services