Taiga BioActives Launches National TV Campaign to Support Dr. Krane's KoolLips®
October 16, 2008 – Calgary Alberta - Leading Calgary based bioscience company Taiga BioActives announces the launch of its first national television campaign to support its flagship brand, Dr. Krane's KoolLips® Cold Sore Treatment.
KoolLips is a Canadian made, topical OTC therapy made with a naturally sourced active ingredient from Geranium that has been scientifically proven to be effective in the treatment of cold sores.
The campaign kicks off on Wednesday, October 15 th and will be featured on four national specialty channels – HGTV, Slice, The Weather Channel and its French language counterpart MétéoMédia .
The campaign was prepared and planned by Vancouver based advertising and public relations firm Fusion Communications Group. Fusion has a rich track record in planning and executing media for many of Canada 's leading natural health product companies
Taiga BioActives has undertaken this national television campaign in support of its retail distribution strategy. “We feel it's important to provide strong consumer advertising support for our retail partners and we want them to know that we are investing in the success of KoolLips”, says Taiga President John Hiebert. “KoolLips is a Canadian success story and we want people who suffer with cold sores to know about this remarkable product.”
Dr. Krane's KoolLips is now available for retail purchase in the Canadian market.
About Dr. Krane's KoolLips
Dr. Krane's KoolLips® Cold Sore Treatment has undergone scientific and consumer research and offers cold sore sufferers a naturally sourced solution to synthetic and chemically based alternatives. Dr. Krane's KoolLips is sold at Canada 's best retail pharmacy chains including London Drugs, Super Drug Mart, Brunet, Family Health Care and more. A complete listing of retailers can be found at www.drkranes.com
About Taiga BioActives Inc.
Headquartered in Calgary , Alberta , Taiga is an innovative bioscience company committed to scientifically, and ethically harnessing nature to create pure, natural active products and solutions that make a positive impact in the lives of personal care consumers.
Taiga is known for its specialty natural health products incorporating plant-sourced actives ingredients for the treatment of a variety of oral and topical skin care problems. The Company's natural plant extracts have been scientifically validated and the formulations optimized to deliver highest quality and performance.
Taiga is developing a suite of specialty natural products for personal care, over the counter and prescription markets. The company is committed to bringing innovative natural treatment options to consumers who are seeking safer more effective solutions to everyday problems. These products are marketed in retail channels through Taiga BioActives Inc. in association with leading distributors across Canada . More information can be found at www.taigabioactives.com
Business Contact:
Nancy Markley, Ph.D.
Tech Avenue Ventures Corp.
markley@taventures.ca
403.988.7940
John Hiebert
Taiga BioActives Inc.
johnh@taigabioactives.com
403.717.0776
Media Contact:
Dean@fusioncommunicationsgroup.com
(604)913-8810